Dove: Advertising and Body Odor

When considering the product dive it is a deodorant which gives extra security department for people who have body odor and it helps when a person of necessity it to protect from getting body odor, therefore Dove deodorant wont discombobulate the move, the tag line that Unilever use for Dove will be use by unity Consultant to promote the product by utilise a new promotional campaign. Basically Dove has wide present of antiperspirant deodorants to protect people from getting body odor and it gives 24 hours protection, further, it gives physically freshness and mentally confident, even in the toughest moments. . 1 Target commercialise The promotional campaigns of Dove was mainly focused on its primal consumers who were young adult females involved in sports, and of course the working macrocosm of women and not-working women 16-45 who want to stay fresh and have an active life dash and have the confidence to spend the rest of the day without having to worry nearly body odor. . 4. 2 Communication Objectives Increase Dove brands market fate by 10% within one year. Create awareness among the buns group within one year to 30%. Create irresponsible feelings about the brand among 30% and preference among 15% of the target audience. overhaul key benefits of the Dove deodorant that appeal to the target market. (www. uniliversrilanka. lk) 4. 3 ply Idea Increase brand awareness. Build brand image. Increase node traffic. Increase inquiries from end users. Provide information Increasing consumption of an established brand They followed IMC tools as follows, 4. 4 Advertising The main objective in advertising this was to create awareness and provide information about Dove and to make Dove the best product in the deodorant industry. either major medium had been used to deliver these messages, including television, radio, magazines, newspapers, the Internet, carrier bags and billboards.