Hubspot Case Question Essay Example for Free

Hubspot Case Question Essay1. Analyze HubSpots Marketing Mix in the context of an overallMarketing Strategy 2. Do you agree with HubSpot that the rules of selling have changed? If so, how? Is inbound marketingthe answer? Why or why not? 3. Is HubSpot finding and serving the right set of customers? Given its position as a start-up company,should it widen its focus to serve any customer that comes its way? Or narrow their target, by focusingexclusively on each Owner Ollies or Marketer Marys? Or by focusing exclusively on either B2B or B2Ccustomers? 4. HubSpot has begun to differentiate its products as it has learned more about its customers. Should it domore? Should its pricing strategy change withal?Does the software-as-a-service (SaaS) pricing model workfor both Marketer Marys and Owner Ollies? Should HubSpot try to immediately capture more tax for either of these customers? 5. Are Halligan and Shah being too stubborn by not doing any outbound marketing? Or should they cont inueto practice what they preach by focusing on inbound marketing alone? 6. Halligan and Shah call for HubSpot to be to marketing, what salesforce.com is to sales. What would your plan of action be to make this happen? Why would you take these actions? What keeps you up at nightabout your plan?This case follows the growth of HubSpot, an entrepreneurial venture which faces significant challenges includingdeveloping a market segmentation, decision making which customer to serve and which customers to turn away,configuring a pricing strategy which is aligned with the value being delivered to customers, and determiningwhether inbound marketing programs can generate enough scale to grow the business or whethertraditionaloutbound marketing methods submit to be employed to accelerate growth. The HubSpot case foc make use ofs on issuesaround marketing channels, specifically inbound marketing and the use of Web 2.0 tools and applications suchas blogging, search engine optimization, and so cial media